Brand: CANON

Role: AD, Photographer, Copy Contributor & Videographer

CW Partner: Bailee Burris

Award:

2023 Silver ADDY: Cross-Platform Integrated Campaign

For their Mother’s Day campaign, Canon is encouraging mothers to step in front of the camera to face their insecurities head on, because you never know who is watching.

#CanonConversations

Canon will feature human stories on their Instagram under the hashtag #CanonConversations.


For Image is Inherited, Canon will interview mothers and daughters on the topic of self-image, confidence in front of a camera, and the mother-daughter bond.

The Refocus Board

Previous
Previous

Reynolds Wrap

Next
Next

META (coming soon)