Brand: REYNOLDS WRAP
Role: AD, Set Designer & Photographer
CW Partner: Ross Hull
What’s cookin’ Gen Z? To connect with a new generation of foil users, Reynolds wrap is going heavy metal.
Start shredding rotisserie chickens and electric guitars, and don’t settle for less than metal when cooking your meal.
It’s time to
Reynolds Wrap will sponsor metal bands from around the country to cover popular songs.
They’ll release these songs on Spotify, and reward bands who get over 100,000 streams with an Aluminum record.
Metal Covers
Packaging Redesign
Reynolds will redesign the back of their foil boxes to look like metal cassette tapes.
For a limited time, the first 18 inches of a foil sheet will be posters from the Metal Covers Lineup. Select rolls will also include a ticket to an exclusive live popup show.
Metal band Posters
Experiential: The METAL SELLAR
Pop-up venue at local famers markets where Reynolds’ Metal Cover Lineup will make play live shows. Food and merch that corresponds with the headliner’s name will be sold through out the day.
