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CANtina club equinox
The Autumnal Equinox marked the start of a new season, and just as Taco Bell's Cantina Menu brings a fresh wave of flavors, the celebration had guests excited for new beginnings. Whether manifesting a future filled with Cantina Chicken or setting intentions for a more flavorful fall, the event perfectly highlighted our permanent chicken menu on the time of year where both day and night are equal. The event featured unique activations like a manifestation station, aura photography readings, Taco Tarot readings, exclusive merch, and more.
Company: Laundry Service/Cycle
GCD: Lauren Fodero Lohse
ACD: Aaron Marten
Sr. AD: Melissa DeOliveira
CW: Logan Zlotnick
AD: Jana Landers
Concepted the idea, created mood boards, built out activations, designed elements for signage, created merch. Created briefs for content creators attending the event: ideas for posts, interacting with the activations, and tasting food.