live mÁs livE

Taco Bell created Live Más LIVE - a live fan experience staged in Las Vegas on Super Bowl weekend that would be live streamed in two places: Youtube and a bespoke interactive website created for Taco Bell Rewards members.

Our role: Create sharable moments on social media through content creators.

Company: Laundry Service/Cycle

GCD: Lauren Fodero Lohse

ACD: Aaron Marten

CW: Gabby Woodland

AD: Jana Landers

Created briefs for content creators attending the event: ideas for posts, interacting with the activations, and tasting food. Designed assets used to promote the event.